bU. is Coach Priya's LEARNING SERIES offering. The creative acronym spells:


I believe in your awesomeness, without a moment of doubt! 

I believe that only YOU are responsible for your life and when you are willing to be vulnerable and be yourself and believe in yourself you can build yourself to be anything you wish to be.

Building anything, takes time!


Be patient as you build yourself, taking baby steps each day.


As a Leadership and Life Transformation Coach, it is my purpose to make you live life with complete awareness of yourself and your potential.

Be the person you most authentically are from the roots upwards to the trunk, and finally the fruit and flowers that you bear to the world.

If you are disturbed, it is likely you will be distracted from your path and not be able to give your best in any situation.

Once you stay congruent to your inner values and purpose, you will be able to give your best fruit in the form of your skills and talents to the world; and you can truly embody the tagline 




Priya Sharma Shaikh

You are invited to experience coaching. Book your free coaching session today.

Attend an upcoming Self-discovery Journey workshop

My conscious awareness of my personal source of possibilities took time, and it happened along the several stages of my life, when ... 

  • I was thrown into managing a very conflicting team that went against me

  • I faced the glass ceiling and contempt from peers and juniors

  • I worked under and dealt with a narcissistic boss that took pleasure in taking credit for work I did

  • I was sexually molested and assaulted and I did not have the courage to speak up 

  • I was fired and had to desperately look for a job, in order to not miss my EMI   

  • I spearheaded the transformation of a company's business operations despite employee resistance

  • I fronted sales for some of the toughest products

  • I quit work for 6 years to be a mother to my two babies

  • I resumed work juggling deadlines-home-children-societal expectations

  • I switched careers at 50 pushing aside the chatter from everyone  

  • I fulfilled a childhood dream at 53, while nearly encountering death!

  • It took me four years to complete writing my first book at 54

  • ... And oh so many more amazing life experiences I have been through!

However challenged or bad or alone or helpless or inadequate each of these experiences made me feel, I believe they helped me become the person I am today. They helped me realise the value of presence. Of being in the here ad now ad made me love this beautiful world giving unto myself and everyone, the ABUNDANCE we observe.

And above all my experiences nurtured me for my newest avatar, of being a Leadership and Life Transformation Coach


I believe the changes in me happened when I started wanting change and taking responsibility and becoming accountable. I started with believing in myself and in the limitless divine energy that flows through me.


That same energy flows through you too and I know that I can help you discover it. 

Write to me at priya@etcindia.net to help you believe in YOU and make you proudly say - #IamtheHEROofmyLIFE!

- Priya Sharma Shaikh