Taking coaching and the coaching approach to a larger section of society 

All organisations want their people to work optimally. However, despite best intentions, people may have specific development needs, which when worked with can release their latent talent and potential. This work can enable them to build self-awareness, take responsibility of the choices they make, stay present to every moment, and live life at full potential. This personalised working with individual people and teams is possible with Professional Coaching. In recent years, coaching has emerged globally as a powerful development tool that empowers individuals and professionals to live life with clarity, courage and consistency. 

Coaching is a partnership (defined as an alliance, not a legal business partnership) between a COACH and COACHEE in a thought-provoking creative process that inspires the Coachee to maximise their personal and professional potential. It is designed to facilitate the development of personal, professional and/or business goals and to develop and carry out a plan to achieve those goals.

bU was born out of the desire and passion of professionally certified coaches, who came together as members of the organising team of the ICF India Coaching Conclave in the year 2022. Their collective success, the joy of experiencing coaching, and the theme of the event, ‘Making coaching visible, comprehensible and accessible to all’, continued to resonate with them. And they felt inspired to democratise coaching and make it accessible and affordable to all - thereby extending it beyond the senior stakeholders that currently enjoy its benefits in large corporations … to the field and front-line level; the people who represent organisations in front of the end customer or beneficiary.