Hello - I decided to become an entrepreneur at the age of 50!

I have been a C-suite position holder and have 30+ years of work experience in a variety of Indian and International organisations in industries like Financial Services, Media, FMCG, and Education, where I employed the following skills to achieve set business objectives:


Leadership | Business Strategy | Project Management | Organisation Development | Business Communication | People Management | Executive Presence | Public Speaking | Storytelling

I am accredited by the International Coach Federation as a Professional Certified Coach (PCC). I have completed more than 750 hours of professional coaching and over 250 hours of training. I graduated in Economics and Statistics from Elphinstone College, Mumbai, and then studied Advertising & Marketing at Xavier’s Institute of Communication, and some years later completed my MBA in Marketing from IBS, Mumbai.


Today as a LEADERSHIP & LIFE TRANSFORMATION COACH, I work with individuals and teams across the leadership spectrum to help them discover their innate awesomeness and build executive presence so that they make mindful choices and life transitions.


“Like a catalyst, I enhance the process of change within you. As the bank of a river I stay, with you, through your transitions until, you are ready to merge into the ocean on your own.”

A little history ...

I don’t know what compelled me to do so, but I’d often scribble the phrase ‘all the people’ in running-hand through my growing years. I was always a good listener, the confidante, ‘builder-upper’ and the go-to person, for my friends and family. My intuition for seeing their inner beingness was strong and in doing so, I inspired several of them in their moments of vulnerability, to see the best in themselves and have the courage to emerge stronger and happier. I realised that such interactions always gave me an immense sense of fulfillment. So when the proverbial milestone of 50 arrived, I wistfully looked back at my work life and felt the urgent need for payback and change. And I decided to make the most conscious change in my life. I embraced the roller coaster ride of entrepreneurship and founded ETC India.

ETC India was set up in January 2014 with the purpose to inspire people to be the HERO of their life. It helps companies build winning teams and individuals building winning careers. It is a partnership firm started by me, i.e. Priya Sharma Shaikh and Mr. Raunaq Shaikh. 

‘Inspiring YOU to be the HERO of your life’ is my purpose which I manifest through my two brands:

bU. is a creative acronym that stands for the key message of the brand:


We host public workshops and offer Leadership and Life Transformation coaching to individuals and companies. It is our purpose to make you become self-aware - be authentic from the roots upwards to the fruit you bear to the world and embody the tagline - #iamtheHEROofmylife


The services offered under this brand are:

  • One-on-one, group and systemic coaching

  • Facilitation of bespoke learning

  • Content creation and training

  • CV and personal brand building

  • Content that engages teams

Professional Insights with Priya is a YouTube channel of interviews of professional journeys of ordinary people that have made an extraordinary impact, so viewers can make informed career and life decisions


Neuro-Linguistic Programming


Wheel of Life

Extended DISC

Mind Mapping

STRONG Interest Assessment

Hero’s Journey

Polarity Mapping

Shakti Leadership


LOVE: Helpful, Caring, Warmth, Respect

ABUNDANCE: Gratitude, Generosity

INTEGRITY: Trusting, Congruence, Mindfulness

CREATIVITY: Flow, Grace, Storytelling

COURAGE: Success, Strength, Solutions, Journey


Being present and loving to create abundance and fulfilment for myself and other women and for them to proudly say #IamtheHEROofmyLife


Help people be the HERO of their lives and help every business build HEROIC Teams


To create a platform that provides connections, knowledge, solutions and interactive experiences to any individual or company across the globe, that seeks fulfilment and abundance.


Fighting against the use of tobacco
Coaches on a trek
BIY meeting
School of Life Workshop
Coaches at Encompass
Trainees at Lodha
Coaches at Lodha
Coaches at Wizcraft
Coaches at Wizcraft
Trainees at Encompass
Svetana Kanwar
Asees Kaur and Priya
Mansi Dhruv
Pavail Gulati & Priya
Saloni Workshop
Thrive Team
Aashyana Lakhanpal Team
Aashyana Lakhanpal
SPICE CCM Workshop Class
SPICE Team 2
SPICE Team 3
Priya teaching
BIY Team at SGNP
APAC Core Team