If you’ve ever thrown a birthday party or run around doing errands in any wedding or been a part of a college or school committee organizing an event, you’ve already done event management. So, if you love the thrill of dealing with constant chaos, the challenge of organizing people, the high of running against deadlines, the exhilaration of overcoming insurmountable odds and the joy of a job well done? Then event management is the career for you. If however, you cringe at cro

If you’ve ever seen an Amul hoarding and craned your neck to read the message while in a zipping vehicle or stayed your gaze over a newspaper or magazine Ad or stayed tuned into an engaging Ad on the radio while your are on your way to office, or watched TV or surfed online, chances are that you’ve read and experienced COPY. There is almost no escaping it in todays world. Every advertisement or visual has two components, an image (or video) and some text (or audio). The text

The word 'proliferate' means to grow quickly in large numbers. This is not an article on English Literature but I felt it essential to share the exact meaning of the word because of its very relevant use in the next sentence. If there is one role that has proliferated in the last few years, it’s that of a Social Media Manager. You got that right ... it is almost like a buzz phrase of sorts! And I'm not kidding when I make that claim. To prove my point I urge you to do a curso

Let’s get it straight, every one of you at some point or another have thought of chucking that job and setting out on your own. Some of you’ve dreamt of starting a business while others have imagined freelancing. And why not? You are good at your job and your clients eat out of your hands. You’d have no problems getting work, you think. You’ll ace it, you imagine. Well, let’s get another thing straight. What you’re indulging in is called wishful thinking. No, I don’t mean to

Whatever industry you work in, whatever job you do, you cannot avoid making presentations. Because a lot of business managers make you do presentations at the drop of a hat, for any and every expected change in the company, most people start hating them. Most of these presentations end without any specific outcomes wasting everybody’s time and effort, as Scott Adams so beautifully captures in the above Dilbert strip. It’s debatable whether presentations are boring and purpose

You are in your early 20’s and you’ve completed your graduation. Or maybe you went further and finished your post-graduation. You passed with flying colours as did your friends. You kind of know what you want to do in life but you aren’t sure so you’ve applied to a few companies for jobs that maybe people recommended to you or you came upon after a little research or got a campus placement. A few of them responded, you got called to their offices and got interviewed by them.